Golden Jubilee Celebrations 1959-2009
Syed Asad Mashadi
|
Press Release ( 30 May 2009 ):
An one-day training workshop was organized by the famous internet search engine of the world, Google in collaboration with Rawalpindi Chamber of Commerce and Industry on the subject of "Google Business Solutions and Secrets of Internet Marketing" in which businessmen, CEOs, executives, representatives of SMEs, exporters, women entrepreneurs and students in large number took part. Country Consultant Google Pakistan, Badar Khushnood was the Resource Person.
Badar, during his lecture elucidated the importance of marketing the products through internet. He told the participants that how the organizations could enhance their communication and collaborating productivity by improving their website’s organic ranking.
He informed the gathering that Pakistan has a great potential in internet marketing as it is among five top most countries in internet usage and almost 17 million people utilize the facility of internet similarly the country is on third position in mobile usage as over 100 million people approximately are the cellular phone users live here.
"Today in the Western world, no body has enough time to read news papers thoroughly, or watching television channels for whole day. But in modern times people have to do the net surfing almost daily and the same type of culture is also being developed everywhere round the globe. After two or three years, even here in Pakistan, people would have to spend more time on internet than any other activity", he added.
Badar said that Google is the largest ad-portal in the world which is generating the revenues of 20 billion USD only through advertisement. He told the audiences that at present there are only four companies in Pakistan who are certified by Google. Any business man or company can give its advertisement on the search engine only through them.
Replying a question he said in Europe and USA certified companies from Google charge 35 percent of the total campaign but here in Pakistan, these four companies only receive 15 percent of the total cost of the advertisement that is to be uploaded on Google. He also explained that a firm can target the particular client simultaneously in many countries of the world, within limited budget through on line campaigns. On the occasion he gave answers to many participants about E-Marketing.
President Rawalpindi Chamber of Commerce and Industry Syed Asad Mashadi has also spoken at the juncture and said that nobody can deny the significance of internet because this has become most reliable and effective tool of communication in modern world and the age of traditional media has been over.
He emphasized the business community to move one step forward and adopt modern techniques of marketing to grow their business.
The attendants of the workshop left with better understanding of the internet marketing system and creating good campaigns for online marketing.
|
